Only in MN - A Minnesota Original

Minnesota is the star of Minnesota Lottery, Explore Minnesota partnership

#OnlyinMN scratch game launches May 2

ROSEVILLE, Minn. (May 2, 2017) – The Minnesota Lottery and Explore Minnesota have teamed up to put the spotlight on some of the North Star State’s fun and unique places.

The #OnlyinMN scratch game is a $5 ticket that features some of Minnesota’s most iconic landmarks and offers instant cash prizes up to $75,000. A second-chance contest gives players the opportunity to experience some of Minnesota’s best vacation destinations. Minnesota businesses and attractions that represent fun, uniquely Minnesota ideas are also in the spotlight thanks to a statewide television advertising campaign that kicks off on May 15. Visit for more information.

“We are thrilled to partner with Explore Minnesota to celebrate all the places, things and events that make Minnesota unique,” said Lottery marketing manager Vicki Holets. “Explore Minnesota’s #OnlyinMN campaign has been successful in connecting with thousands of Minnesotans and we’re looking forward to adding to the excitement this summer.”

“From historic landmarks like Split Rock Lighthouse to new attractions like U.S. Bank Stadium, Minnesota offers so much for visitors and residents to explore,” says John Edman, director of Explore Minnesota. “We are excited that this partnership will inspire people to check out some of these and other #OnlyinMN destinations this summer.”

(North) stars of the #OnlyinMN scratch game:

Television advertising campaign

  • 1029 Bar’s meat raffle in Northeast Minneapolis
  • Gnometown U.S.A. in Dawson
  • Norsland Lefse’s Uff Da Shop and lefse factory in Rushford

Second-chance contest resorts

  • Bluefin Bay on Lake Superior
  • Grand View Lodge near Brainerd
  • Kohl's Resort on Big Turtle Lake
  • Stone Mill Suites in historic Lanesboro

Scratch ticket icons

  • Hjemkomst Viking Ship in Moorhead
  • Largest Ball of Twine in Darwin
  • Lift Bridge in Duluth
  • Mallard in Wheaton
  • Minnehaha Falls in Minneapolis
  • Minnesota State Fair in Falcon Heights
  • Mystery Cave in Forestville
  • Paul Bunyan and Babe the Blue Ox
  • Pelican Pete in Pelican Rapids
  • Showy Lady Slipper, Minnesota’s State Flower
  • Split Rock Lighthouse on the North Shore of Lake Superior
  • U.S. Bank Stadium in Minneapolis
  • U.S. Hockey Museum in Eveleth
  • Water Skiing in Lake City
  • Willie Walleye in Baudette

About the Minnesota Lottery

Minnesotans who love the outdoors are some of the Lottery’s biggest winners. More than $1.1 billion is helping preserve, restore and protect Minnesota’s environment. An additional $1.5 billion has helped fund state programs including education, public safety and health & human services through the state’s General Fund.

About Explore Minnesota

The mission of Explore Minnesota is to inspire consumers and facilitate their travel to and within Minnesota. The state’s leisure and hospitality industry employs nearly 260,000 workers and generates 17 percent of the state's sales tax revenues. Minnesota welcomes more than 70 million domestic and international travelers annually.