Lottery kicks off new Minnesota Vikings scratch game
ROSEVILLE, Minn. (July 26, 2016) – On July 26 the Minnesota Lottery is kicking off the new Minnesota Vikings scratch game to coincide with the much anticipated upcoming Vikings season in U.S. Bank Stadium.
The purple and gold scratch ticket, which features scenes of the Vikings new state-of-the-art stadium, offers instant cash prizes up to $100,000 and a second-chance contest to win Vikings ticket giveaways and more.
“With the added excitement surrounding the Vikings season this year, we anticipate theMinnesota Vikings scratch game to be one of the most successful scratch games in Lotteryhistory,” said Lottery Marketing Director Jason LaFrenz.
This is the second time the Lottery has offered a Vikings-themed scratch game. The first ticket launched in 2010 and quickly became the Lottery’s top-selling scratch game.
“Partnering with popular and recognizable brands like the Minnesota Vikings helps the Lottery reach its mission of generating money for the state of Minnesota and its important environmental beneficiaries,” LaFrenz added.
The Minnesota Vikings scratch game is now available at over 3,000 Lottery retailers statewide. Non-winning tickets can be entered at www.mnlottery.com for the chance to win 2017 season tickets, a road trip to Green Bay, a VIP game day experience, Vikings merchandise and more.
To encourage Minnesotans to get in the game, the Lottery is calling all Vikings fans to visit their interactive website at www.callingallvikings.com which includes game time GIFS, videos and additional information about the Vikings scratch game and second-chance contest.
All Minnesotans are winners because $2.5 billion in proceeds have helped preserve, restore and protect Minnesota's environment in each of Minnesota's 87 counties. Lottery proceeds also help fund state programs including education, public safety, health & human services.