Job Title: Brand Strategist
Job ID: 92574
What you’ll be doing:
The Minnesota Lottery is looking for a Brand Strategist to serve as the lead for merchandising, retail brand presence, managing vendor relationships, and procuring promotional products. This position develops and manages statewide merchandising initiatives, oversees product promotions, leads content development for key retailer communications, and coordinates media promotions. The role also provides project direction and guidance to the Print Coordinator.
Key Responsibilities:
- Lead the strategy, development, and implementation of the Lottery’s merchandising and promotional products programs, including budget management for both programs.
- Direct and oversee execution of merchandising initiatives, providing guidance and task direction to the Print Coordinator and leading the merchandising committee.
- Develop and manage communication strategies and written content for retailer-facing channels such as retailer flyers, DigitalMenu Boards, Retailer Services Portal, and other touchpoints.
- Coordinate media promotions and licensed product approvals to ensure alignment with brand and marketing goals.
Minimum Qualifications
To facilitate proper crediting, please ensure that your resume clearly describes your experience in the areas listed below and indicate the beginning and ending month and year for each job.
Three years of experience in brand management, marketing, sales, or retail marketing to include the following:
- Experience developing and editing marketing and promotional content for a variety of audiences and channels.
- Deep knowledge of marketing, brand strategy, merchandising, or point of purchase materials.
- Experience in managing vendor relationships or procurement processes.
- Strong copywriting, communication, project management, and multitasking skills.
- Ability to work independently under pressure and manage multiple deadlines.
- High proficiency with Microsoft Office (Excel, PowerPoint, Outlook).
- Ability to communicate effectively with individuals with a wide range of backgrounds, who do not share your same culture, ethnicity, language, or other common experiences.
****A Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field will substitute for one (1) year of experience.
Preferred Qualifications
- Procuring logoed merchandise with external vendors
- Skills in project management tools such as Smartsheet, Asana, Wrike, or similar platforms.
- Experience with project management, including budget and contract management.
- Experience developing and implementing retail marketing or merchandising strategies that influence in-store consumer behavior and support sales objectives.
- Knowledge of Lottery standards and policies, needs of individual Lottery departments and requirements of Lottery promotions. (Brand and logo use, ADA messages, buying restrictions, etc.).
Physical Requirements
Some lifting, standing, and bending when working to support promotional programs. May also need to sit for long periods of time.
Additional Requirements
This position requires successful completion of the following:
The Minnesota Lottery will conduct a criminal background check and fingerprint check at the time of job offer for all prospective new employees. The Minnesota Lottery cannot hire any person who's been convicted of a felony or a crime involving fraud or misrepresentation within five years of employment or who's ever been convicted of a gambling-related offense.
In addition, the Minnesota State Lottery will perform the following background checks:
- Employment Reference Checks (includes review of personnel file for current and former State of Minnesota employees)
- SEMA4 Records Check (for current and former State of Minnesota employees)
- Driver's License Records Verification
Posting Dates: 03/11/26 through 03/24/26
