It’s arguably the boldest town in the entire state, Embarrass, MN. We wanted to celebrate all that makes Minnesotans BOLD, especially those who live in the coldest town in the country, so we joined them in the dead of winter to deliver the Bold North scratch games and Lottery swag to its residents.

We met some pretty cool Minnesotans in this small town. One includes Roland Fowler (the fellow in the camo hat), who for decades was the official recorder in Embarrass for the National Weather Service. He recorded the temperature on the record-breaking -64 degree day in 1996. The dog sled team from Wintergreen Dogsled Lodge helped us take these bold deliveries to the next level. 

Be bold and embrace the cold Minnesota!